.It's the type of item that can simply have actually been dreamed up through a makeup performer with years of experience under her waistband. "When I initially got the example from the lab and also put it on my cheeks, I searched in the mirror as well as stated, 'OMG. This is actually a magic,'" owner as well as chief executive officer Bobbi Brown says to Refinery29, for this reason the name. "There was actually nothing at all like it on the market when our experts introduced it. I am actually incredibly happy with that." Including a hydrating castor oil and beeswax bottom, the sheer shaded ointment isn't like a normal mouth and also cheek rouge. Instead, it much more very closely copies natural skin care than make-up. Wonder Balm left skin appearing fresh and also moisturized given that it really moisturized skin, all while including a caress of shade (it's readily available in reefs, pale pink, and also oxblood, too). Possibly most importantly, it looked good on people of any ages, from twenty-somethings to the 60+ specified. (Jones Road additionally frequently features styles of every ages in its campaigns as well as product imagery.).